University Credit Union receives CUNA Diamond Award for outstanding marketing achievements


Los Angeles, CA – University Credit Union in Los Angeles, California was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.


The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 30 categories ranging from advertising to community events and beyond.


University Credit Union won the Segmented Marketing category for its entry, entitled Hometown Hero program. The Hometown Hero program was created to give significant value back to our members’ who serve the local community. The checking account was bundled with a low rate $2,500 equipment loan, discounts on auto loans and credit card rewards, along with referral bonuses. Actual Hometown Hero members were featured in the campaign which was prominently displayed in our SEG hospitals, police departments, fire departments and at member onboarding events.


“The credit union industry has no shortage of marketing and business development talent, but, as the name of the prize suggests, these professionals shine the brightest,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica CU. “Bold, inventive and fearless in the face of uncertainty, the 2017 Diamond Award winners inspire us to aim higher and try new approaches.”


Award winners were recognized at the council’s 24th annual conference held March 29-April 1 in San Antonio, Texas. For more information on the Diamond Awards or to view the entire list of winners, go to


For more information about University Credit Union, please visit

About University Credit Union


UCU is a not-for-profit credit union started by professors at UCLA to benefit available to students, faculty, staff and Alumni Association members and now serves University campuses in Southern California. UCU has the only banking branch on UCLA’s campus at Ackerman Union, A-Level and the Main Office branch is on Sepulveda Blvd. UCU has a full suite of banking services, including 11 ATMs on the UCLA campus and convenient online and mobile solutions.


CUNA Marketing & Business Development Council


The CUNA Marketing & Business Development Council is a member-led community of marketing and business development professionals dedicated to providing relevant resources and tools essential for success to its members. The CUNA Marketing & Business Development Council is one of six CUNA Councils, a network of more than 6,800 credit union professionals. For more information, visit

April, 2017


Media Contact:

Sara T. Stern
Vice President of Marketing;
310-477-6628 x2207

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